Using SPAM for Recruitment
Event date: October 15, 2014 to November 01, 2014
Event date: October 15, 2014 to November 01, 2014
We all know that membership is the lifeblood of any organization. Successful and efficient recruitment is a challenge that takes work, determination and enthusiasm. This is why it can be a challenge for some to broach the topic of Scottish Rite to a brother and receive positive results.
A great tool to use for membership development has been a staple in the United States since the 1930s. If we can introduce SPAM to our brothers in blue lodge, we can show them the deliciousness that is Scottish Rite. What is SPAM?
Skill Development
It takes skill to be able to able to speak well and receive a positive response from people as you do so. Taking the time to develop your skills adds value to how you go about social interactions and being able to speak well on Scottish Rite. Developing skills can come from two general areas: action learning and interaction learning. Action learning is physically practicing what you are trying to improve. Interaction learning involves taking a step back and analyzing from a third person perspective; possibly with another person. Remember that practice makes permanent.
Product Knowledge
Being more knowledgeable about Scottish Rite can only help when pitching the idea of joining the Valley of Boston. Being able to recall more information will help your confidence, diffuse objections or concerns, and boost your own enthusiasm for the portions you speak on. Learn more by reading more into the history of Scottish Rite in general and the Valley of Boston in particular. Speak with your officers about the different aspects of the bodies. Don’t forget to attend the degrees and see any that you may have missed thus far!
Audience Understanding
Knowing who you are talking to and what their interests are is just as important as knowing the information. If you don’t know your audience, you cannot connect with them. Tailoring the description of certain pieces within the Valley of Boston will help relaying important information to newer or uninformed brothers. Regardless of the familiarity of a brother, the need to highlight the important aspects that are relative to the person you are conversing with can be a game changer. The easiest way to understand your audience is to ask questions and have them ask their own. Knowing what they care about and have questions on can greatly improve your pitch.
Motivation
If you are not motivated and exciting when talking about Scottish Rite, your audience won’t be either. Enthusiasm is contagious; any gusto you have about Scottish Rite can be easily transferred during your conversations with another. The drive used at work and at home can be duplicated to help Scottish Rite and everyone that is a part of it. Be driven and have fun!
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The Bodies of the Scottish Rite, sitting in the Valley of Boston, Commonwealth of Massachusetts, acknowledge and yield allegiance to the Supreme Council, 33°, of the Ancient Accepted Scottish Rite of Freemasonry for the Northern Masonic Jurisdiction of the United States of America, whose Grand East is in Lexington, Massachusetts.